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IGN Take-Two Says All Entertainment Properties Need Pre-Release Marketing, as the Wa
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05-22-2026, 03:48 PM
IGN Take-Two Says All Entertainment Properties Need Pre-Release Marketing, as the Wa

Does GTA 6 even need a Trailer 3 to be successful? Is GTA 6 uniquely positioned to get away with not showing gameplay footage before launch? We asked Take-Two boss Strauss Zelnick.

https://www.ign.com/articles/take-two-sa...-3-goes-on
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